Dive Brief:

• Google announced plans to launch a jobs search engine in the U.S., TechCrunch reports. The new feature will focus on positions in all categories, from entry-level to the senior executive ranks.
• The search engine, called Google for Jobs, will leverage machine learning and artificial intelligence to determine how jobs are classified. Users will be able to filter jobs by title, type, location, date posted and part- or full-time classification.
• Rather than complete with established career sites directly, Google for Jobs is designed to work with LinkedIn, Monster, Glassdoor, Facebook, CareerBuilder and other services.

Dive Insight:

Google for Jobs is big news for job-seekers and even bigger news for recruiters. We're talking about one particular aspect of human resources that is very, very ripe for disruption.

Long gone are the days where Calibri font on a blank webpage generated a flock of candidates. Prospective workers demand, and rightly so, more from job ads and the employers who post them. That change in tastes has already been reflected in the form of mobile apps, video job posts and other innovations.

But two key trends look to drive this disruption even further: Gamification and storytelling. We have yet to see exactly how Google plans to expand upon the job search process beyond a simple search feature, but it's safe to say the company is more than able to incorporate these two elements, given its ability to give life to something as static as web surfing.

Companies will want to pay close intention to Google's use of this feature. Perhaps the company will allow corporate partners to customize how their results appear? Or perhaps it may allow for creative advertising and branding opportunities? Let's not forget the potential impact of big data on this space.

Google also designed the search engine to work with, instead of competing against, other platforms. The may considerably streamline the job-hunting process for both ends of the equation.